Good Strategy/Bad Strategy: the difference and why it matters
- Written by Gary Watkins
- Published in Webcasts
Good Strategy/Bad Strategy: the difference and why it matters
Developing and implementing a strategy is the central task of any leader. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate motherhood and apple-pie values and fluffy packages of buzzwords with "strategy."
Richard Rumelt is the Harry and Elsa Kunin Professor of Business and Society at UCLA Anderson.
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Gary Watkins
Gary Watkins
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